Sales
Build a repeatable sales process that moves opportunities from inquiry to appointment to decision.
Exclusively for Generator Dealers
Working 60+ Hours a Week Isn't a Growth Strategy.
Nobody Gave You a Playbook for Building a Generator Business. We Will.
Our Generator Genius Launch Pad coaching program gives you the playbook, proven strategies, and expert guidance to take your dealership to the next level.
From generating more leads and closing more sales to building a stronger team, streamlining operations, and improving profitability, we'll help you develop the systems and processes that make a successful generator business run.
You don't have to figure it all out on your own. Let's talk about where your dealership is today and where you want to take it.
Video Coming SoonA Personal Message From Travis
Hear why Travis created Generator Genius and how he's helping other dealers build stronger businesses.
Real Experience. Real Generator Businesses.
He Built a Generator Business From $0 to $6 Million in 3 Years.
Built It. Scaled It. Sold It.
Business Experience You Can Actually Learn From.
$0 to $6M
Grew a generator business in three years.PE Exit
Exited a generator business through a private equity transaction.$40M
Served as Chief Revenue Officer of a $40 million generator group.Travis has experienced what many generator dealership owners are working toward. He's built a generator company from the ground up, navigated rapid growth, developed the sales and operational systems needed to support it, and experienced a successful private equity exit.
Across multiple generator businesses, he's seen what works, what breaks, and what happens when a dealership grows faster than its people and systems. Now he's bringing that experience to Generator Genius.
You don't need another person telling you to work harder. You need practical guidance from someone who understands what it takes to build the business.
Most generator dealers didn't start their companies because they wanted to become experts in recruiting, marketing, financial management, and organizational development. They started because they knew generators and saw an opportunity.
Then the business started growing. More leads. More customers. More installations. More employees. And with that growth came bigger problems:
- Leads that weren't followed up.
- Salespeople who needed direction.
- Installations that became difficult to schedule.
- Margins that didn't match the amount of work being done.
- An owner still responsible for solving almost every problem.
That's the gap Generator Genius was created to address.
You already understand generators. Let's work on the business behind them.
Selling More Generators Doesn't Automatically Mean You're Building a Better Business.
A growing sales number can hide a lot of problems. The next stage of growth requires more than generating another lead. It requires building the systems behind the sale.
Marketing & Follow-Up
Develop a more consistent approach to generating leads, managing opportunities, and staying in contact with prospects.
People & Operations
Strengthen recruiting, training, accountability, installation coordination, and daily execution.
Financial Performance
Understand the numbers behind your dealership, including costs, margins, KPIs, and recurring revenue.
Scalability & Business Value
Build processes, leadership, and systems that reduce owner dependency and support future opportunities.
A dealership that runs better is a dealership with more options.
Introducing Generator Genius Launch Pad
What Could Five Months of Focused Business Development Do for Your Dealership?
Launch Pad is Generator Genius's five-month dealership development program. It brings together an assessment of your business, structured training, practical resources, and weekly group coaching led by experienced generator industry professionals.
01
Understand Your Business
Review important performance areas, identify operational challenges, understand the numbers, and determine what needs attention.
Includes the dealership business audit
02
Build the Systems
Work through proven approaches to sales, lead generation, follow-up, operations, team development, profitability, and planning.
Includes the 16-point sales framework
03
Learn, Discuss & Implement
Join weekly group coaching with Travis, the Generator Genius team, and other dealers. Bring challenges, exchange ideas, and put lessons into practice.
A Generator Sales Process Shouldn't Be Left to Chance.
Introducing Travis's 16-Point Sales System.
Every dealership needs more than a salesperson who knows how to talk about generators. It needs a process for responding to leads, qualifying opportunities, conducting consultations, presenting solutions, and following up until a customer decides.
Travis's 16-point sales system provides a structured framework for greater consistency throughout the generator sales process, strengthening the steps that influence conversion, accountability, and customer experience.
16-POINT
SALES SYSTEM
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The Business Behind Every Generator Sale.
Business Planning
Understand your current position, define priorities, and develop a more intentional plan for growth.
Sales & Conversion
Examine your sales process, lead handling, appointment setting, presentations, follow-up, and sales management.
Marketing & Lead Generation
Develop more consistent ways to create opportunities and manage the leads your business receives.
Installation & Service Operations
Strengthen scheduling, communication, workflow management, service processes, and recurring maintenance opportunities.
People, Leadership & Accountability
Develop stronger recruiting, employee training, management practices, and team accountability.
KPIs, Profitability & Business Value
Learn which performance indicators matter, how to monitor them, and how to think about building a more valuable business.
It's not one magic marketing campaign or one great salesperson that builds a successful dealership. It's the combination of the right people, systems, processes, and business decisions.
Five Months. Five Important Areas of Your Business.
Know Your Business
Dealer business fundamentals, performance metrics, bottlenecks, and measurable priorities.
Resources: Dealer Health Scorecard and growth priorities.
Sell More Generators
Sales process development, lead conversion, appointments, in-home consultation, and follow-up.
Resources: Sales mapping, consultation checklists, and follow-up tools.
Generate More Opportunities
Marketing fundamentals, local advertising, understanding buyers, referrals, reviews, and customer reactivation.
Resources: A marketing plan and lead-tracking tools.
Run a Better Operation
Installation workflow, permitting, scheduling, customer communication, service, maintenance programs, and recurring revenue.
Resources: Operational checklists and maintenance planning tools.
Build a Business That Can Grow
Recruiting, employee development, delegation, accountability, leadership, and future growth planning.
Resources: Hiring tools, employee scorecards, and a 12-month growth roadmap.
The curriculum includes 20 foundational video lessons and practical resources. Work at your own pace while participating in weekly live coaching.
Imagine Having Experienced Generator Professionals in Your Corner Every Week.
When you're running a dealership, it's easy to become isolated inside your own business. What if you could regularly discuss those challenges with people who understand the same industry?
Every week, Launch Pad members join a one-hour group coaching session combining training, industry insights, dealer questions, problem-solving, and practical takeaways.
This is more than watching training videos. It's an ongoing conversation about building better generator businesses.
Book a Dealer Growth Call
Before You Can Build the Next Version of Your Business, You Need to Understand the One You Have.
A critical part of Launch Pad is taking a serious look at how your dealership operates. The audit is designed to help identify strengths, gaps, and potential opportunities across important business functions.
Sales process and conversion
Lead management and follow-up
Operational workflows
Team structure and accountability
Maintenance and recurring revenue
Financial and operational KPIs
Business planning and growth priorities
Industry Experience Backed by a Team of Professionals.
Travis brings the generator industry leadership and operating experience. Behind Generator Genius is a group of professionals with expertise in business development, marketing, recruitment, technology, staffing, automation, and operational systems.
When dealerships need additional help implementing specific solutions, those professional services are available through separate engagements.
The objective is simple: connect generator dealers with people who understand what they're trying to build.
FOUNDER
Travis
Generator industry leader. Built, scaled, and exited generator businesses. Former CRO of a $40M generator group.
SPECIALIST
Marketing & Lead Generation
Biography coming soon.
SPECIALIST
Recruitment & Staffing
Biography coming soon.
SPECIALIST
CRM & Automation
Biography coming soon.
SPECIALIST
Business Technology
Biography coming soon.
Serious About Building Something Better?
You might be establishing your first consistent sales process. You might already sell a substantial number of generators but struggle to manage growth. Or you might be considering expansion, succession, or the long-term value of your company.
The common thread isn't dealership size. It's a willingness to examine the business, learn, and do the work required to improve.
If you're ready to start building a stronger business behind every generator you sell, let's have a conversation.
Common Questions
Is Generator Genius only for new dealerships?
No. Our programs support dealerships at different stages, from businesses establishing their foundations to more established operations planning their next stage.
Is Launch Pad just an online course?
No. It combines structured training, practical resources, a dealership business audit, and weekly live group coaching.
Do I work directly with Travis?
Travis leads generator industry sales and operations education and participates in the group coaching experience. Sessions are group-based rather than unlimited private consulting.
What if I've already been in the generator business for years?
Experience doesn't eliminate the need to improve business systems. Launch Pad can help established dealers examine sales, operations, performance management, and growth planning.
How does the five-month program work?
The program combines a self-paced training curriculum with weekly live dealer roundtables and practical business development resources.
How do I get started?
Schedule a Dealer Growth Call to discuss your business and learn whether the program is an appropriate fit.
You've Seen What Travis Has Built.
Now Let's Talk About What You Want to Build.
Whether your goal is improving sales, strengthening operations, building a better team, increasing profitability, or preparing for future growth, the first step is understanding where you want to take your dealership.
Let's talk about the business you're running today and the business you want to own tomorrow.
Book Your Dealer Growth CallA conversation about your dealership, your challenges, and your opportunities.
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Dealer Growth Call Calendar
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